Foundations of the African Music Business

Africa’s music scene is thriving — but raw talent alone no longer secures success. Foundations of the African Music Business is a practical, insight-driven programme for emerging artistes, managers, creative entrepreneurs, and anyone determined to build a sustainable career in today’s competitive African music industry.

This course goes beyond performance to equip you with the business intelligence, entrepreneurial skills, and industry insights needed to thrive locally and compete globally.

What You’ll Learn
☑ The evolution and structure of Africa’s music ecosystem — from traditional storytelling to Afrobeats’ global rise.
☑ How music powers African economies and connects with fashion, tourism, technology, and media.
☑ Creative entrepreneurship — launching, structuring, and scaling music businesses such as labels, management firms, and tech start-ups.
☑ Financial intelligence — bookkeeping, budgeting, taxes, and building long-term wealth as a creative.
☑ Branding and market positioning — crafting an authentic identity, growing digital presence, and leveraging media & PR.

Why Enrol

• • Gain real-world strategies rooted in African success stories (Fela Kuti, Don Jazzy, Boomplay, Black Sherif, Tems and more).
  • Understand legal, financial and intellectual property essentials to protect and grow your career.
  • Harness digital platforms and global trade opportunities (AfCFTA, streaming, social media virality).
  • Build a sustainable, purpose-driven music career or business with confidence.

Ideal For

• • Independent artistes and music producers
  • Artist managers and label founders
  • Creative entrepreneurs and music start-up owners
  • Content creators exploring the African music space

Outcome
By the end of this course, you’ll be able to launch or strengthen your music venture, make informed business decisions, and position yourself for success across Africa and beyond.