Your Journey
Starts Here

The AMAN Academy

Whether you're picking up your first instrument or directing your next blockbuster, We provide the world-class training that turn creative potential into professional success.

The AMAN Academy

Transform Your
Creative Dreams

AMAN Academy is where talented dreamers become industry professionals, equipped with the skills, connections, and confidence to make their mark on the world.

The AMAN Academy

Leading Creative
Education Hub

At AMAN Academy, we don't just teach creativity – we nurture it, shape it, and launch it into the global spotlight where your talent deserves to shine.

THE AMAN ACADEMY

By  The Artistes Managers Association In Nigeria (AMAN). Est. 1995

A hub for creative excellence, professional training, talent development, artiste management and nurturing of talents to Stardom.

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Featured Courses

Masterclass

Guide for Movie Professionals
₦500,000
Designed for filmmakers, producers, directors, and storytellers, the course bridges the gap ...
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0
4
Workshop

Graphics Design - Still & Motion Graphics
₦250,000
By the end of the workshop, you’ll have a portfolio of designs—flyers, posters, and motion g...
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0
28
Masterclass

The Art of Creative Storytelling
₦500,000
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0
41
Beginner

The Art of Music Production
₦250,000
No matter your background, if you have passion, curiosity, and the willingness to practise, ...
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2
126
Workshop

Branding for Creatives – Workshop
₦250,000
We’ll use interactive worksheets, creative exercises, and group discussions to make sure you...
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5
173
Professional

Project Fundamentals for Creatives
₦599,000
Whether you're a musician launching an album, a filmmaker developing a documentary, or leadi...
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8
700
Intermidiate

Marketing Strategies for Independent Artists
₦500,000
Moving beyond traditional paradigms, this program equips you with the essential knowledge an...
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16
1319
Professional

The Business Behind Your Music
₦599,000
Throughout this journey, you will delve into the intricate workings of the music industry, d...
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34
435

Foundations of the African Music Business

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🎓 Course Overview:

This foundational course is designed for emerging artistes, music managers, creative entrepreneurs, and anyone aspiring to build a career within Africa’s evolving music industry. At AMAN Academy, we recognise that talent alone is no longer enough—understanding the business behind the music is essential for sustainable success.

Participants will explore the evolution of the African music ecosystem, its connection to broader economic sectors, and the entrepreneurial frameworks required to thrive in today’s competitive landscape. Key topics include industry history, economic impact, business structuring, financial literacy, and personal branding tailored to African creatives.

This programme is ideal for young talents, independent artistes, music start-ups, and content creators seeking to gain professional insight and practical tools to navigate the music industry intelligently. It blends theoretical knowledge with real-world application and local relevance.

By the end of the course, participants will be equipped with the skills to launch or improve their music ventures, make informed business decisions, and position themselves for both local impact and global reach. Whether your goal is to manage an artiste, run a label, or build a music brand, this course lays the groundwork for a confident, purpose-driven journey in Africa’s dynamic music space.

MODULE TWO

Industries of the Music Business

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Class 1: The Publishing Industry (Royalty Collection and Distribution)

  1. Knowledge of the difference between Composition and Sound recording. 
  2. Role of publishers, PRO’s and composers. 
  3. Royalty collection for Performance rights: TV, Radio, Online.

Class 2: The Recording Industry

  1. Master Recordings 
  2. Labels promotional strategies: singles, albums, collaborations.
  3. Digital distribution of sound recordings.

Class 3: The Live Music Industry

  1. Learn about concert promoters, agents and venues
  2. Understand concert production essentials (live music contracts)
  3. Learn about Logistics, ticket selling revenue, securing an international agent, starting a booking agency.

Class 4: The Interactive Industry (Syncs, Placements and Opportunities in the Digital Industry)

  1. The basics of synchronisation to film and TV, commercials etc.
  2. Digital interactive: video games, VR,AR

Class 5: Support Services (Legal Services, Marketing & PR, and Accountancy) in the Music Industry

  1. Describe the roles and functions of various support services in the music industry.
  2. Understand how support services contribute to the success of musicians and music companies.
  3. Demonstrate an understanding of the relationship between support services and career goals in the music industry.

MODULE THREE

Management and A&R/Music Development

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Class 1: Artist Management

  1. Understanding of the roles of managers and management.
  2. Understanding of the skills and traits required for talent management.
  3. Learn about conflict of interests and how they can adversely affect the artist-manager relationship.
  4. Introduction to contracts for managers.

Class 2: Tools and Platforms for Recording Artists.

  1. Understanding revenue generating processes and mechanics on music platforms based on region and other factors.

Class 3: Managers and A&Rs as Stakeholders In Talent Development.

  1. Understanding the role of an A&R
  2. Ability to highlight revenue opportunities for A&R practitioners in the industry.
  3. Knowledge of  the A&R process and players involved.

Class 4: Talent Discovery, Assessment and Development

  1. Understanding of the artist development process.
  2. Learning how to assess discovered talent.
  3. The Artist’s Life Cycle.

Class 5: Artist Planning

  1. Knowledge of elements in an artist’s plan and business plan.
  2. Marketing activities for each stage of the artist’s growth using the Artist life cycle

Class 6: Artistic Identity and Establishment of a Core Audience

  1. Identify important elements of audience and fan engagement for conversions.
  2. Knowledge about how to create an identity for the talent.
  3. How to use social media and existing digital platforms to establish a core audience.

MODULE FOUR

Intellectual Property and Contracts

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Class 1: Tools for Composers

  1. Learn about platforms used for revenue collection for composers. 
  2. Learn about how to work with publishers and PROs/CMOs as a songwriter.

Class 2: Copyrights

  1. Learn how to protect copyright in Africa.
  2. Understanding the role of rights owners in the governance of CMOs and PROs. 
  3. Knowledge of revenue streams in sound recording and composition.

Class 3: Music Industry Contracts I (Management and Label Contracts)

  1. Understanding the role of Management and Managers.
  2. Learning to propose managerial advice for artists.
  3. Defining and differentiating the roles of managers and labels using contracts.

Class 4: Music Industry Contracts II (Endorsements, Performances, Sponsorships)

  1. Understanding contract terms and clauses, their meanings and consequences of defaulting. 
  2. Learning contract drafting and negotiation.

Class 5: IP Valuation (Trademarks, Patents, and Monesting IP)

  1. Understanding of how the industry protects and monitises IP. 
  2. Knowledge of considerations that shape IP laws.

MODULE FIVE

Music Production 101 (OPTIONAL)

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Class 1: Music Creation (Writing and Production)

  1. Learn about useful tools for writing and producing music. 
  2. Learn about the processes involved in songwriting & structuring a song.
  3. Learn the importance of split sheets for composers. 
  4. Revenue streams for composers.

Class 2: Music Recording

  1. Learn about recording basics and practises for recording artists.
  2. Recording Etiquettes.

Class 3: Mixing and Mastering in Music

  1. Learn how to record and send music for mixing and mastering.
  2. The difference between Mixing and Mastering and the importance of each of them.
  3. How to find and work with the right mixing and mastering engineer for you.
  4. Mixing and Mastering for streaming and for performances.

MODULE SIX

Branding & Marketing in the Music Business.

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Class 1: Music Distribution

  1. Learn about local and international platforms.
  2. Music planning and Music submission for artists
  3. The importance and functions of Music Aggregators and DIY platforms.

Class 2: Music and Brand Marketing

  1. Building an artist brand.
  2. Learn about Public relations and its importance
  3. Understanding the basics of music marketing and relevant marketing concepts.
  4. Understanding the role of decision making in music marketing.

Class 3: Music Marketing Strategy

  1. Learn how to develop marketing objectives for artist’s music and brand
  2. Learn how to evaluate marketing projects in line with strategic or business plan.

Class 4: Social media and Digital Marketing in Music Business

  1. Understanding how to use social media as a marketing tool.
  2. Data Collection through social media.
  3. The importance and practical use of Digital Marketing (Social Media Ads, Email Marketing, Newsletters) in Music and Brand Marketing. 
 

MODULE SEVEN

Events and Touring in Africa

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Class 1: Event Planning and Management

  1. Demonstrate ability to design and plan events. 
  2. Define factors contributing to a successful show.
  3. Identity and avoid factors that contribute to unsuccessful events.

Class 2: Live Events Practise

  1. Understanding of Management events (Operations, Bookings, Promotions Agency
  2. Produce a real life event.
  3. Learning how to budget for and pitch events.

Class 3: Touring in Africa

  1. Identify challenge and opportunities concerning touring in Africa
  2. Understand of Investment opportunities concerning touring in Africa
  3. Identifying investment challenges and solutions

Class 4: Revenue Streams in Touring

  1. Understanding of merchandising and cross-marketing using event
  2. Fan clubs and fun engagement through Live events.

MODULE EIGHT

Project Management In Music

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Class 1: Project Management Foundations for Creatives and Defining Project Success & Scope.

  1. Understanding project management fundamentals
  2. Understanding the difference between traditional and creative project management
  3. Overview of the creative industry landscape
  4. Identifying stakeholders and managing client expectations
  5. Developing creative briefs and SMART goals
  6. Creating realistic and achievable project scopes
  7. Risk assessment and mitigation in creative projects

Class 2: Building Timelines and Budgets & Agile Methodologies for Creative Teams.

  1. Breaking down creative work into manageable tasks
  2. Accurate work estimation for creative teams
  3. Building a project budget with both hard and soft costs
  4. Using project management tools (Gantt charts, Kanban boards, etc.)
  5. Benefits of Agile in Creative Projects
  6. Adapting Scrum and Kanban to creative workflows
  7. Managing iterations and handling changing scope

Class 3: Collaboration, Team Leadership, Monitoring, Feedback, and Project Refinement

  1. Developing clear communication strategies within creative teams
  2. Motivating and managing creative talent
  3. Resolving conflicts and fostering productive collaboration
  4. Setting project KPIs to measure progress
  5. Gathering and utilising client feedback
  6. Adapting the project plan based on data
  7. The art of the pivot: knowing when to make adjustments

Class 4: Project Completion and Post-Project Analysis

  1. Effective project handoff and documentation
  2. Conducting retrospectives to optimise future projects
  3. Building strong client relationships for repeat business
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