Foundations of the African Music Business

This foundational course is designed for emerging artistes, music managers, creative entrepreneurs, and anyone aspiring to build a career within Africa’s evolving music industry. The AMAN Academy recognises that talent alone is no longer enough—understanding the business behind the music is essential for sustainable success.

What you will gain

Participants will explore the evolution of the African music ecosystem, its connection to broader economic sectors, and the entrepreneurial frameworks required to thrive in today’s competitive landscape. Key topics include industry history, economic impact, business structuring, financial literacy, and personal branding tailored to African creatives.

For Who?

This programme is ideal for young talents, independent artistes, music start-ups, and content creators seeking to gain professional insight and practical tools to navigate the music industry intelligently. It blends theoretical knowledge with real-world application and local relevance.

Expected Outcome

By the end of the course, participants will be equipped with the skills to launch or improve their music ventures, make informed business decisions, and position themselves for both local impact and global reach. Whether your goal is to manage an artiste, run a label, or build a music brand, this course lays the groundwork for a confident, purpose-driven journey in Africa’s dynamic music space.