Marketing Strategies for Modern Creatives

This course, Marketing Strategies for Modern Creatives, provides a structured pathway into the fast-evolving music industry. Designed for both aspiring and established professionals, it blends creative development with essential business acumen. Learners will explore the critical functions of artist management, the evolving role of A&R, and the mechanics of marketing strategies that sustain independent music careers.

You will gain practical insights into:

• • Talent discovery and artist development

  • Digital platforms and revenue generation

  • Audience engagement and identity building

  • Strategic planning and the Artist Life Cycle

Through case studies, real-world examples, and reflective exercises, the course equips you with the ability to balance artistic creativity with commercial viability.

Who it’s for:

• • Independent artists

  • Artist managers

  • A&R representatives

  • Music entrepreneurs

  • Students seeking to understand the music ecosystem

Expected Outcome:
By the end of the course, you will be able to:

• • Design effective artist management strategies

  • Harness digital distribution platforms

  • Build loyal fanbases

  • Create sustainable business plans for music careers

You will walk away with actionable frameworks to confidently navigate and shape the future of the music industry.